{"id":3414,"date":"2024-03-19T00:00:00","date_gmt":"2024-03-19T00:00:00","guid":{"rendered":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/"},"modified":"2024-03-19T00:00:00","modified_gmt":"2024-03-19T00:00:00","slug":"march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1","status":"publish","type":"post","link":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/","title":{"rendered":"March Madness as we know it could be on the way out amid seismic changes in college sports"},"content":{"rendered":"

Tracking the changes upending college sports can be as frenetic as flipping between all the games going down over the first week of March Madness.<\/a> Ultimately, those changes could impact what America\u2019s favorite basketball tournament looks like in the future \u2014 or whether it exists at all. <\/p>\n

News about \u201cpay for play\u201d in college sports gushes from a veritable firehose these days. Whether it\u2019s the Dartmouth basketball team looking to unionize<\/a>, a judge undercutting the NCAA\u2019s ability<\/a> to regulate payments to athletes or yet another bout of conference realignment<\/a>, the stakes are clear: Everything in college sports is open for discussion, interpretation and adjustment. <\/a><\/p>\n

That includes the industry\u2019s most hallowed tradition, the NCAA basketball tournaments, which begin this week and will stretch from coast to coast. The bottom line behind it all is money.<\/p>\n

\u201cThere\u2019s no pretense anymore,\u201d said Rick Pitino, the St. John\u2019s coach who recently made news by proposing a salary cap<\/a> and a two-year contract for players who negotiate name, image and likeness sponsorships. \u201cNow we\u2019re dealing with professional athletes in the guise of NIL. I\u2019ve tried to think of solutions and ways around it. But any solutions, the courts will just obliterate it.\u201d<\/p>\n

Pitino sees the courts reshaping and redefining college sports<\/a> in much more aggressive fashion than what he describes as a largely hapless NCAA, an organization he has tangled with repeatedly<\/a> over the years. <\/p>\n

<\/a><\/p>\n

The coach also recognizes the irony of basketball being inextricably linked to the future of football, where revenue from media, ticket sales and other areas dwarf those in basketball, even with its March Madness TV deal worth around $900 million a year. Virtually all the biggest decisions in college sports stem from the biggest conferences in football trying to squeeze more money out of TV rights, whether through an expanded playoff<\/a> or realignment or maybe even an expanded basketball tournament.<\/a><\/p>\n

The four remaining mega-conferences \u2013 the Atlantic Coast, Big Ten, Big 12 and Southeastern — have even floated the idea of breaking the football operation off from the NCAA in a move that some believe could ultimately dictate the future of March Madness. <\/p>\n

March Madness 2024<\/b><\/p>\n

Follow<\/b> the March Madness brackets for the men\u2019s <\/a>and women\u2019s<\/a> tournaments.<\/p>\n

We\u2019re here to help you pick your brackets.<\/b> <\/a>AI is too<\/a>.<\/p>\n

Stay up to date<\/b> with AP\u2019s latest March Madness coverage.<\/u><\/a> <\/p>\n

Future of March Madness<\/h2>\n

Jay Bilas, the former Duke player who works for ESPN and has long criticized the NCAA for exploiting athletes, said today\u2019s trends \u2014 more money and players grabbing a larger slice of it \u2014 could suggest a future in which players partake in revenue-sharing arrangements<\/a> from the actual events they star in. <\/p>\n

\u201cThat would, I think, make it a necessity that the NCAA do the same thing\u201d with March Madness, Bilas said. \u201cAnd with the NCAA Tournament now, if they choose not to do that and it continues to to be as it is, maybe it could get challenged.\u201d<\/p>\n

The most likely short-term shift appears to be expanding the tournament from its current 68 teams to somewhere between 76 and 80 \u2013 a concept that can only gain steam after an unpredictable set of conference tournament results<\/a> dramatically shrunk the bubble<\/a> and left a number of power-conference teams out of the draw.<\/p>\n

The goal would be to appease the larger conferences that want more spots for their teams, which could presumably mean more revenue for them. Uncertain is whether that would significantly grow the TV contract. Mixed up somewhere in that calculation is the reality that the tournament wouldn\u2019t be what it is without the likes of George Mason, Saint Peter\u2019s and FAU \u2014 underdog programs from conferences that don\u2019t have much heft in the overall decision-making process. <\/p>\n

\u201cWhat makes March Madness is that Cinderella can come to the ball,\u201d Pitino said. \u201cI don\u2019t think they should ever be excluded from that.\u201d<\/p>\n

Pitino sounds confident that the NCAA knows enough not to mess up that part of the equation.<\/p>\n

Far different landscape for college athletics<\/h2>\n

The changes might be best portrayed on a casual stroll through any Division I athletic facility\u2019s parking lot. Not even a decade ago, the sight of a big-name athlete rolling through campus with a fancy car would send a jolt that reverberated for miles \u2013 from the school\u2019s athletic department to the phones of the local beat reporters, all the way to the NCAA compliance office.<\/p>\n

These days, nobody thinks twice about that. Everyone from Rickea Jackson<\/a> (Tennessee) to Nijel Pack (Miami) to the entire Utah basketball and gymnastics teams<\/a> have well-publicized endorsement deals with car companies. <\/p>\n

The cars, the jewelry and even the deal signed with a memorabilia company by Iowa star Caitlin Clark \u2014 reportedly worth more than $1 million in the first year \u2014 all started to become possible in 2021. State laws allowing sponsorships for college athletes forced the NCAA to drop the ban on such things; athletes were buoyed by a separate Supreme Court<\/a> ruling that made clear that any attempt by the NCAA to stop them would likely fail.<\/p>\n

\u201cI don\u2019t really spend any time trying to imagine\u201d what might happen next, North Carolina coach Hubert Davis said. \u201cI never thought in the three years that I was head coach that it would be the birth of NIL, the transfer portal, the extra COVID year, the involvement of agents more than parents on the backside of the pandemic.\u201d<\/p>\n

Also factoring into the equation is last month\u2019s ruling by a regional office of the National Labor Relations Board that allowed the Dartmouth men\u2019s basketball team to unionize and seek payment from the school the way any other employee would. <\/p>\n

That sort of ruling only applies to private schools, which are a distinct minority in major college sports. Still, Southern California\u2019s football and basketball players are pursuing a similar path<\/a>, and there\u2019s a sense more will follow. Sensing the inevitable shift, NCAA President Charlie Baker sent a letter to schools in December proposing a new tier of Division I sports in which schools would be required to offer at least half their athletes a payment of at least $30,000 a year through a trust fund. <\/p>\n

\u201cThat\u2019s just violating federal antitrust laws a little less than you did before,\u201d Bilas said. \u201cIt\u2019s still a unilaterally imposed cap.\u201d<\/p>\n

In case after case, judges are ruling against those sort of restrictions.<\/p>\n

The Dartmouth ruling came shortly after a judge in Tennessee ruled the NCAA could not forbid schools from using NIL offers as recruiting inducements. Late last year, a judge in West Virginia put a stop to an NCAA proposal to restrict transfers<\/a>, meaning players remain free to move between schools, often in pursuit of more playing time and better NIL deals. <\/p>\n

Free agency is not just for the pros<\/h2>\n

Add it all up and there are few constraints to this opening burst of college free agency \u2013 a system unevenly regulated by a patchwork of state laws, with the NCAA all but standing to the side watching a new era develop, or envelop, the business it is tasked with overseeing.<\/p>\n

\u201cI\u2019ve been saying we\u2019ve been living in the dog days of college sports, because we\u2019re seeing seven years\u2019 worth of changes in one year,\u201d said Amy Perko, who chairs the Knight Commission, a college sports advocacy group that seeks reforms based on academic and Title IX compliance.<\/p>\n

Most coaches, at least in public, agree players are long overdue to receive some sort of payday as the main cogs in what has become a multibillion-dollar entertainment industry.<\/p>\n

Pitino is in that camp. When he made news last month by calling this the most difficult year of his coaching career, most interpreted it as a shot across the bow at his team, which was underachieving at the time and fell short of reaching the NCAA Tournament. Pitino responded by saying his team wasn\u2019t interested in the NIT<\/a> and was moving on to next season.<\/p>\n

He said his real frustration lies elsewhere.<\/p>\n

\u201cThe most disturbing thing to me is, every single meeting we\u2019re having right now is, \u2018This player\u2019s leaving, I hear this player\u2019s leaving,\u2019\u201d Pitino said. \u201cIt\u2019s an awful feeling that the goal of developing players is gone. For me, it\u2019s been the most disappointing year — not what\u2019s taken place on the court, but what\u2019s taken place outside the court.\u201d<\/p>\n

He is giving voice to the reality that, even though the fight songs and school colors might not change, college sports can\u2019t even pretend to be amateur sports anymore. Time will tell if that bodes well or ill for the future of March Madness.<\/p>\n

\u201cThe flashing red light is, what is college sports eventually going to become?\u201d said Martin Edel, an attorney who teaches sports law at Columbia Law School. <\/p>\n

___<\/h2>\n

AP Basketball Writer Aaron Beard contributed.<\/p>\n

___<\/h2>\n

AP March Madness bracket: https:\/\/apnews.com\/hub\/ncaa-mens-bracket<\/a> and coverage: https:\/\/apnews.com\/hub\/march-madness<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tracking the changes upending college sports can be as frenetic as flipping between all the games going down over the first week of March Madness. Ultimately, those changes could impact what America\u2019s favorite basketball tournament looks like in the future \u2014 or whether it exists at all. News about \u201cpay for play\u201d in college sports […]<\/p>\n","protected":false},"author":7,"featured_media":3414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[223,53,248,221,917],"yoast_head":"\nMarch Madness as we know it could be on the way out amid seismic changes in college sports - Best News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March Madness as we know it could be on the way out amid seismic changes in college sports - Best News\" \/>\n<meta property=\"og:description\" content=\"Tracking the changes upending college sports can be as frenetic as flipping between all the games going down over the first week of March Madness. Ultimately, those changes could impact what America\u2019s favorite basketball tournament looks like in the future \u2014 or whether it exists at all. News about \u201cpay for play\u201d in college sports […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/\" \/>\n<meta property=\"og:site_name\" content=\"Best News\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-19T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"FOX NEWS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FOX NEWS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/\",\"url\":\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/\",\"name\":\"March Madness as we know it could be on the way out amid seismic changes in college sports - Best News\",\"isPartOf\":{\"@id\":\"https:\/\/dwjqp1.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dims.apnews.com\/dims4\/default\/3f10c00\/2147483647\/strip\/true\/crop\/4000x2250+0+249\/resize\/1440x810!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F2e%2Feb%2F45372a995911c78988dcc1e7d22d%2Fc51affb055f24573aedd5101a4618fad\",\"datePublished\":\"2024-03-19T00:00:00+00:00\",\"dateModified\":\"2024-03-19T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/dwjqp1.com\/#\/schema\/person\/13a774ff5aaedee319cb848a4c5f50ba\"},\"breadcrumb\":{\"@id\":\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#primaryimage\",\"url\":\"https:\/\/dims.apnews.com\/dims4\/default\/3f10c00\/2147483647\/strip\/true\/crop\/4000x2250+0+249\/resize\/1440x810!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F2e%2Feb%2F45372a995911c78988dcc1e7d22d%2Fc51affb055f24573aedd5101a4618fad\",\"contentUrl\":\"https:\/\/dims.apnews.com\/dims4\/default\/3f10c00\/2147483647\/strip\/true\/crop\/4000x2250+0+249\/resize\/1440x810!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F2e%2Feb%2F45372a995911c78988dcc1e7d22d%2Fc51affb055f24573aedd5101a4618fad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dwjqp1.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"March Madness as we know it could be on the way out amid seismic changes in college sports\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dwjqp1.com\/#website\",\"url\":\"https:\/\/dwjqp1.com\/\",\"name\":\"HOME\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dwjqp1.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dwjqp1.com\/#\/schema\/person\/13a774ff5aaedee319cb848a4c5f50ba\",\"name\":\"FOX NEWS\",\"sameAs\":[\"http:\/\/dwjqp1.com\"],\"url\":\"https:\/\/dwjqp1.com\/author\/fox-news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"March Madness as we know it could be on the way out amid seismic changes in college sports - Best News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/","og_locale":"en_US","og_type":"article","og_title":"March Madness as we know it could be on the way out amid seismic changes in college sports - Best News","og_description":"Tracking the changes upending college sports can be as frenetic as flipping between all the games going down over the first week of March Madness. Ultimately, those changes could impact what America\u2019s favorite basketball tournament looks like in the future \u2014 or whether it exists at all. News about \u201cpay for play\u201d in college sports […]","og_url":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/","og_site_name":"Best News","article_published_time":"2024-03-19T00:00:00+00:00","author":"FOX NEWS","twitter_card":"summary_large_image","twitter_misc":{"Written by":"FOX NEWS","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/","url":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/","name":"March Madness as we know it could be on the way out amid seismic changes in college sports - Best News","isPartOf":{"@id":"https:\/\/dwjqp1.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#primaryimage"},"image":{"@id":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#primaryimage"},"thumbnailUrl":"https:\/\/dims.apnews.com\/dims4\/default\/3f10c00\/2147483647\/strip\/true\/crop\/4000x2250+0+249\/resize\/1440x810!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F2e%2Feb%2F45372a995911c78988dcc1e7d22d%2Fc51affb055f24573aedd5101a4618fad","datePublished":"2024-03-19T00:00:00+00:00","dateModified":"2024-03-19T00:00:00+00:00","author":{"@id":"https:\/\/dwjqp1.com\/#\/schema\/person\/13a774ff5aaedee319cb848a4c5f50ba"},"breadcrumb":{"@id":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#primaryimage","url":"https:\/\/dims.apnews.com\/dims4\/default\/3f10c00\/2147483647\/strip\/true\/crop\/4000x2250+0+249\/resize\/1440x810!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F2e%2Feb%2F45372a995911c78988dcc1e7d22d%2Fc51affb055f24573aedd5101a4618fad","contentUrl":"https:\/\/dims.apnews.com\/dims4\/default\/3f10c00\/2147483647\/strip\/true\/crop\/4000x2250+0+249\/resize\/1440x810!\/quality\/90\/?url=https%3A%2F%2Fassets.apnews.com%2F2e%2Feb%2F45372a995911c78988dcc1e7d22d%2Fc51affb055f24573aedd5101a4618fad"},{"@type":"BreadcrumbList","@id":"https:\/\/dwjqp1.com\/march-madness-pitino-nil-pay-transfer-7fbb1d5949abd79bc7ec3c43e34bdfa1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dwjqp1.com\/"},{"@type":"ListItem","position":2,"name":"March Madness as we know it could be on the way out amid seismic changes in college sports"}]},{"@type":"WebSite","@id":"https:\/\/dwjqp1.com\/#website","url":"https:\/\/dwjqp1.com\/","name":"HOME","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dwjqp1.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dwjqp1.com\/#\/schema\/person\/13a774ff5aaedee319cb848a4c5f50ba","name":"FOX NEWS","sameAs":["http:\/\/dwjqp1.com"],"url":"https:\/\/dwjqp1.com\/author\/fox-news\/"}]}},"_links":{"self":[{"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/posts\/3414"}],"collection":[{"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/comments?post=3414"}],"version-history":[{"count":0,"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/posts\/3414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/posts\/3414"}],"wp:attachment":[{"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/media?parent=3414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/categories?post=3414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dwjqp1.com\/wp-json\/wp\/v2\/tags?post=3414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}